Isobelle Priestley

Assistant CRO Manager - Personalisation at Boots UK

Isobelle Priestley is an experienced marketing professional with a strong background in customer relationship management and commercial marketing. Currently serving as an Assistant CRO Manager - Personalisation at Boots UK since November 2022, Isobelle has previously held significant roles including CRM Behaviour & Loyalty Manager at Missguided and Senior Commercial Marketing Executive at Sky Betting & Gaming. Isobelle's career began at Buy It Direct Ltd. as a Digital Marketing Executive. Educationally, Isobelle holds a Bachelor's degree in Communication and Media Studies from Newcastle University, completed in 2018.

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Boots UK

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Boots UK, the UK’s largest pharmacy-led health and beauty retailer, is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise. Walgreens Boots Alliance (Nasdaq: WBA) is a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. With more than 170 years of trusted healthcare heritage and innovation in community pharmacy, the company is meeting customers’ and patients’ needs through its convenient retail locations, digital platforms and health and beauty products. With 2,465* stores in the UK, its purpose is to champion everyone’s right to feel good. Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare and offer innovative 'only at Boots'​ exclusive products such as No7, a leading UK skincare brand, Soap and Glory and Liz Earle. Created 170 years ago, the Boots brand is still at the heart of the communities it serves.


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