Marketing and Digital Strategy

The Marketing and Digital Strategy team at Boots UK is responsible for developing and executing innovative marketing strategies that enhance brand visibility and drive customer engagement across digital platforms. This includes managing beauty and health campaigns, optimizing e-commerce performance, and leveraging digital analytics to inform decision-making. By focusing on customer-centric experiences and strategic media planning, the team aims to elevate Boots' position as the leading pharmacy-led health and beauty retailer in the UK.