Jim Duffie

Jim Duffie is an experienced professional with a strong background in media operations, marketing automation, and client relations. Currently serving as Media Operations Director and Media Marketing Director at Lightning Sharks since March 2021, Jim specializes in providing MarTech solutions that integrate AI with marketing technologies. Prior roles include Head of Marketing Automation at Global B2B Consultancy, where Jim managed the implementation of Salesforce applications, and Head of Marketing Operations and Automation at Rebus Technologies, where Jim designed an LCM system that significantly increased customer engagement. With a comprehensive career spanning over 25 years in various roles, including financial advising and sales, Jim combines expertise in technology and marketing to drive operational efficiency and customer engagement. Jim holds a Bachelor of Arts in Web Design from North Carolina State University and additionally studied Design at the University of Utah.