Aleksandr Ryzhakov

Aleksandr Ryzhakov is an accomplished Product Category Manager at BORK since September 2022, specializing in the Beauty and care category and climate category, with a notable achievement of a 20% profit growth in YTD 2023 and successful launches of top-performing products and new categories. Prior to this role, Aleksandr served as a Junior Brand Manager at PepsiCo from March 2020 to September 2022, where expertise in brand management led to the retrieval of market leadership in crisp breads and the launch of a new product line. Aleksandr began a career at RAMBLER&Co as a Creative Manager from February 2019 to April 2021, overseeing over 20 marketing projects for prestigious clients. Educationally, Aleksandr holds a Bachelor's degree in International Economic Relations from the University of London and a Master's degree in Graphic Design and Promotion from the Higher School of Economics, complemented by training at Changellenge School.