Helena Freitas

Helena Freitas is a Senior Performance Analyst at Bornlogic since June 2021, focusing on programmatic media campaigns for L’Oréal Brazil. Responsibilities include the implementation of branding campaigns, operation of Campaign Manager and DV360, and weekly reporting with optimization recommendations. Prior to this, Helena held positions in media strategy and planning at Fábrica de Ideias, and performance analysis at Observatório Agência Criativa. Additional experience includes marketing consultancy and various roles in digital marketing and social media. Helena holds two bachelor's degrees, one in Advertising and Propaganda and another in Journalism, both from Estácio.