Product Management and Development

The Product Management and Development team at Borusan Otomotiv is responsible for overseeing the lifecycle of automotive products, including strategic pricing, market analysis, and after-sales services for brands like BMW, MINI, and Jaguar Land Rover. This team collaborates closely with digital management and business development to enhance customer experience, ensure competitive offerings, and drive innovation within the automotive sector. Their expertise helps maintain Borusan's reputation as a leader in the industry while adapting to market trends and consumer needs.