Serhat Ekdi

Serhat Ekdi is an accomplished professional with extensive experience in product and pricing management, currently serving as BMW Product & Pricing Manager at Borusan Otomotiv since May 2018. In this role, Serhat oversees the complete lifecycle of BMW cars, optimizing price positioning, analyzing competitor pricing, and developing strategic sales campaigns. Prior positions at Borusan Otomotiv include BMW Pricing Unit Manager and BMW Pricing Senior Specialist. Serhat's previous experience includes serving as a Revenue Management and Pricing Specialist at UPS, where responsibilities included developing competitive pricing strategies and managing domestic portfolios, as well as working as a Mobile Regulatory Finance Analyst and Strategic Business Planning Analyst at Türk Telekom. Serhat holds a degree in Industrial Engineering from Bilkent University, awarded with a comprehensive scholarship.