Bosch Power Tools
Katarina Andjic Ivic is a seasoned professional specializing in digital marketing and web analytics, currently serving as a Product Owner and previously as a Senior Business Consultant at Bosch Power Tools since October 2022. With a robust background in marketing strategy and execution, Katarina has held senior positions at Addiko Bank Srbija, where responsibilities included local marketing strategy development and campaign management, and at A1 Srbija d.o.o. and Vip mobile d.o.o., focusing on digital strategy implementation and market intelligence. Early career experience includes quantitative market research project management at GfK. Katarina holds a Master's degree in Economics and a Bachelor's degree in Marketing from the University of Belgrade.
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Bosch Power Tools
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The Robert Bosch Power Tools GmbH, a division of the Bosch Group, is one of the world’s leading providers for power tools, garden tools, power tool accessories and measuring tools. In 2022, its roughly 20,000 associates generated sales of 5.9 billion euros, about 90 percent of which outside of Germany. With brands such as Bosch and Dremel, the division stands for customer focus and great engineering progress. The core success factors are innovative strength and pace of innovation. In 2023, Bosch Power Tools will again launch more than 100 new products onto the market in its four business segments power tools, garden tools, accessories and measuring tools. https://www.bosch-pt.com/ptlegalpages/de/ptde/en/linkedin/imprint https://www.bosch-pt.com/ptlegalpages/de/ptde/en/linkedin/privacy