Diego Santa is a seasoned Director of Engineering specializing in Data and Tools for Parking Systems at Bosch, where they lead the transformation of the Parking business into a data-driven operation. With over 20 years of experience in software development across various domains—including 15 years in ADAS—Diego has held significant leadership roles internationally in countries like Germany, Hungary, and China. They have successfully managed teams and projects, contributing to the launch of over 20 products for global OEMs. Diego also served as a lecturer in Automotive Software at Baden-Wuerttemberg Cooperative State University and has experience as a freelance software developer. Diego holds a BSc in Electrical and Electronics Engineering and an MSc in Automation and Information Technology.
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