Marketing and Merchandising

The Marketing and Merchandising team at Bosselman Enterprises is responsible for developing and executing strategic marketing initiatives that enhance brand visibility and drive sales across its diverse portfolio of convenience stores, restaurants, and travel centers. This team focuses on category management, pricing strategies, and effective merchandising, ensuring that products align with customer preferences and seasonal trends, while also coordinating promotional activities to support community engagement and customer loyalty. Their efforts contribute to the company’s long-standing commitment to community service and employee volunteerism.