Veronica Reisch

Senior Manager, Shopper Marketing at Boston Beer

Veronica Reisch is a seasoned marketing professional with extensive experience in the beverage industry, currently serving as the Senior Manager of Shopper Marketing at The Boston Beer Company since June 2017. In this role, Veronica leads the strategic development and execution of divisional marketing plans, collaborating with sales and brand leadership teams to align marketing strategies with divisional sales goals. Previously, Veronica spent nearly a decade at Momentum Worldwide, where responsibilities included directing retail and event initiatives for the William Grant & Sons portfolio and managing a national team focused on brand advocacy. Early career experience includes positions at Anheuser-Busch Companies, Inc. as a Customer Information Specialist. Veronica holds a Bachelor of Science degree in Business Administration with a focus in Marketing from the University of Missouri-Columbia.

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Boston Beer

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From the very beginning, Jim Koch wanted to create a company that he would want to work for. Boston Beer has worked hard at maintaining that culture through the successes and growth they have enjoyed over the past 30+ years. Today, The Boston Beer Company continues to be a team of enthusiastic, creative, and competitive people who are passionate about raising the bar in everything that we do.


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