Veronica Reisch

Veronica Reisch is a seasoned marketing professional with extensive experience in the beverage industry, currently serving as the Senior Manager of Shopper Marketing at The Boston Beer Company since June 2017. In this role, Veronica leads the strategic development and execution of divisional marketing plans, collaborating with sales and brand leadership teams to align marketing strategies with divisional sales goals. Previously, Veronica spent nearly a decade at Momentum Worldwide, where responsibilities included directing retail and event initiatives for the William Grant & Sons portfolio and managing a national team focused on brand advocacy. Early career experience includes positions at Anheuser-Busch Companies, Inc. as a Customer Information Specialist. Veronica holds a Bachelor of Science degree in Business Administration with a focus in Marketing from the University of Missouri-Columbia.