Helena Shaw

Helena Shaw is an experienced marketing professional currently serving as a Senior Email Marketing Specialist at Boston College since October 2021. Helena has previously held roles such as Email Marketing Specialist at the same institution and contributed to strategic marketing and communications at Intel Corporation for a short period in 2020, where product launches were planned and customer success stories were amplified. At PTC, from November 2019 to May 2020, Helena focused on identifying target audiences, optimizing marketing programs, and improving reporting accuracy. Helena also gained experience at the Boston Consulting Group as part of the Global Email Marketing team, managing email initiatives and enhancing brand presentation. Helena holds a Bachelor's degree in International Business from Northeastern University and is pursuing an MBA at Boston College Carroll School of Management.