Kirsten Furman

Kirsten Furman is the CEO and Founder of JustJump Marketing, a consulting firm established in November 2011 that specializes in ROI-driven marketing strategies for businesses. The firm aids clients in aligning marketing efforts with organizational goals, enhancing marketing investment returns, and implementing effective tracking processes. Kirsten also serves as a Coach at the Babson WinLab, which focuses on empowering entrepreneurs and transforming their business capabilities. Additionally, Kirsten is a Facilitator at Boston University for IT Project Management and the Innovation Process, and holds a board member position at The Startup Coalition, supporting the Boston startup community. Educational qualifications include an MBA from the D'Amore-McKim School of Business at Northeastern University and various degrees in American Studies and Project Management from reputable institutions.