Simon Herd

Simon Herd is an experienced analytics professional with a strong background in digital marketing and commercial reporting. Currently serving as the Head of Analytics at BOTB.com since September 2016, Simon specializes in building digital marketing and reporting systems as well as forecasting for global operations. Prior roles include Digital Marketing Analyst at Travel Republic, focusing on global reporting and analytics across various digital channels, and Insight Analyst at CooperVision, where Simon managed global sales reporting and dashboard creation for senior management. With earlier experience as a Business Insight Analyst at Plastico Ltd and Project Manager at Lightspeed Research, Simon has developed a diverse skill set in customer analysis, CRM activities, and project management. Simon holds a Bachelor's degree in Economic & Social History from the University of Exeter.