Lake Giles, MBA has a diverse work experience spanning multiple industries. Lake has worked at Bottom Line Marketing as Director of Web Strategy and SEO, where they oversee the growth of organic search engine rankings and manages the development of Shopify websites for luxury jewelry clients. Lake also has experience as Director of Web Services, focusing on delivering exceptional custom Shopify websites for luxury jewelry clients. Previously, at Bottom Line Marketing, they worked as an Account and Project Manager, managing client accounts and driving business growth through comprehensive marketing solutions.
Before joining Bottom Line Marketing, Lake worked at Thinkspace Jeweler as Director of Operations and Sales, where they played a pivotal role in driving sales, support, project management, and account management teams. Lake also served as Director of Sales, responsible for the growth and expansion of Thinkspace's SaaS client base. Additionally, they worked as an Executive Account Manager, proactively identifying new business opportunities and nurturing strong relationships with key accounts.
Lake's early career includes roles at Embanet Compass as a Senior Enrollment Advisor and Enrollment Advisor, where they worked to enroll students in educational programs.
Overall, Lake Giles, MBA has a strong background in web strategy, SEO, e-commerce, sales, and account management, with a focus on delivering exceptional customer experiences and driving business growth.
Lake Giles, MBA has a strong educational background with a Master's degree in Marketing from Marylhurst University, which was obtained between 2010 and 2012. Prior to that, Lake attended Wittenberg University from 2001 to 2005 and earned a Bachelor of Arts degree in English Literature. In addition to formal education, Lake has additional certifications in Adwords and Adwords Mobile from Google, although the dates of when these certifications were obtained are not provided.
May, 2023 - present
December, 2022
August, 2021