Muriel Coutant

Muriel Coutant is a seasoned marketing professional with extensive experience in strategic brand management and marketing communications. Currently serving as the Directrice marketing at Bouchara since September 2016, Muriel Coutant is responsible for defining strategic orientation, setting brand objectives, and implementing annual activation plans, while also introducing innovative marketing concepts. Previously, Muriel Coutant held the role of Directrice de la Marque et de l'Offre at Eurodif, leading brand strategy and purchasing for an 80M€ budget. Experience includes consulting for start-ups at HAPPY-M, overseeing strategic marketing for multiple brands at Krys Group, and driving effective direct marketing campaigns at RAPP. Muriel Coutant holds a degree in marketing from École Supérieure de Commerce Et de Management - ESCEM.