Boucheron
Charlotte Taine is an experienced professional with a strong background in CRM and client activation across prestigious companies in the luxury and retail sectors. Currently serving as International Client Activation & VIC Manager and International CRM Project Manager at Boucheron since March 2021, Charlotte previously held a Senior Consultant role at Epsilon, where expertise included omnichannel campaign management and strategic KPI development. At L'Occitane en Provence, Charlotte significantly contributed as CRM Project Manager from 2014 to 2019, enhancing customer engagement through targeted campaigns and leading the launch of the L’Occitane+Moi loyalty program. An educational foundation includes an MBA in Luxury Marketing from Sup de Luxe and a Master’s in International Management from NEOMA Business School.
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Boucheron
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Created by Frederic Boucheron in 1858, Boucheron is built through four generations of direct descendants. Visionary designer and first of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron embodies excellence in Jewelry, High Jewelry and Watchmaking. The Boucheron style, free and audacious, continues to create the classics of tomorrow. There are currently more than 90 Boucheron boutiques across the world. Boucheron is part of the global Luxury group Kering.