Karl Tippins

Karl Tippins is an experienced professional in digital marketing and retail management, currently serving as Editor In Chief at AgeGroup since May 2020. Tippins has been self-employed as a Freelance Digital Marketing Consultant since August 2002, with a full-time commitment since January 2012, providing consultancy services directly to clients and collaborating with digital agencies. In addition, Tippins holds the position of Director of Clients & Strategy at Bough Digital, focusing on high-standard client services and the development of digital strategies, including managing well-known clients such as eBay and Reader's Digest. Tippins' earlier career includes management roles at major retail companies such as Superdrug, Toys "R" Us, WHSmith, and The Peacock Group, demonstrating a strong foundation in store operations and team leadership.