Kaelin Zawilinski

Kaelin Zawilinski serves as the Senior Vice President of Marketing at Scooter's Coffee, beginning in October 2024. Prior to this role, Zawilinski spent nearly nine years at Oriental Trading Company, a Berkshire Hathaway Company, where positions included Senior Director of Brand + Creative, Director of Brand Marketing, Digital Marketing + Campaigns Senior Manager, and Content and Social Media Manager. Key responsibilities included leading the creative and brand vision, managing a 50+ member department, driving brand marketing strategies, implementing cross-functional marketing campaigns, and overseeing e-commerce content strategy. Earlier career experience at Meredith included roles such as Digital Editorial Manager for Better Homes and Gardens, contributing to site-wide initiatives and social media strategies. Zawilinski holds a Bachelor of Arts in Journalism and Mass Communications, with additional studies in Magazines, Business Management, and Graphic Design from Drake University.