Jonathan Burden is a professional with diverse experience in marketing and communications. Currently serving as bp Communications Lead at IBM since July 2023, Jonathan has also been a Marketing and Communications Student at Bournemouth University since September 2021, focusing on relevant marketing theory and consumer behavior analysis. Previous roles include Deckhand at Dorset Cruises, where Jonathan assisted in organizing private cruises, and Marketing Consultant at WNA Healthcare, responsible for social media content and advertising campaigns. Early career experience includes web design at S29 Marketing and video streaming on YouTube, where Jonathan developed a niche following. Jonathan is pursuing a Bachelor's degree in Business, Management, Marketing, and Related Support Services at Bournemouth University.