BOUYGUES UK
Laura Shemeld is an accomplished communications professional with extensive experience in external and internal communications, marketing management, and crisis communications. Currently serving as the Senior External Communications Manager at Bouygues UK since October 2021, Laura is the primary contact for press inquiries and develops crisis communication plans. Prior to this, Laura held marketing management roles at Bouygues Energies & Services (UK), MetLife UK, and NEST, where responsibilities included designing integrated marketing campaigns, managing stakeholder relations, and overseeing creative projects. Laura's foundation in communications is supported by a Bachelor of Arts in Communication Studies and Professional Writing from Sheffield Hallam University, as well as additional qualifications in Communication, Advertising, and Marketing, and Counselling Skills.