Neil Brigden

Dr. Neil Brigden teaches in the Data Management and Analytics program and the Digital Marketing programs. Prior to joining Bow Valley, Neil was at Miami University, where he taught marketing research and consumer behavior in traditional and flipped-classroom formats. His research on consumer decision-making has appeared in prominent journals, including the Journal of Marketing Research and the Journal of Consumer Psychology.

Neil holds bachelor’s degrees in marketing and psychology from the University of Calgary and a PhD in marketing from the University of Alberta. Prior to entering academia, Neil worked as a retail analyst for Petro-Canada/Suncor.