Adam Matues

Adam Matues is an accomplished professional in the sports betting industry, currently serving as the Head of Sportsbook at BoyleSports since January 2021. In this role, Adam reports to the Chief Commercial Officer and leads a team focused on driving commercial growth through strategic development and implementation. Prior experience includes serving as Head of Sportsbook for LeoVegas UK, where Adam was instrumental in growing the Sports Betting vertical, and various roles at Sky Betting & Gaming, contributing to international acquisition and retention strategies. Adam's educational background includes a Master’s degree in Occupational Psychology from Northumbria University and a Level 6 qualification from the Chartered Institute of Marketing.