Boyne Country Sports
Alexa Juncaj is a versatile marketing professional with extensive experience in brand promotion and content creation. Currently serving as a Marketing Content Specialist at Boyne Country Sports since December 2022, Alexa also fulfills roles as a Brand Ambassador for CELSIUS Holdings, Inc. and BlackStrap, both initiated in September and July 2022, respectively. Additionally, Alexa is recognized as a Sponsored Athlete for LINE Skis since January 2022 and has been managing a small business, Alexa Juncaj Art, since June 2019, which includes video editing. Previous experience includes a Sales Associate position at Boyne Country Sports from April 2012 to May 2017. Alexa holds a Bachelor of Science degree in Health Services from Oakland University.
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Boyne Country Sports
Boyne Country Sports (BCS) is the retail arm of Boyne Resorts with locations throughout Michigan, including Boyne Highlands Resort in Harbor Springs and Boyne Mountain Resort in Boyne Falls. Boyne Country Sports specializes in ski, snowboard and golf equipment, complementing the Boyne Resorts lifestyle and amenities. In the winter, each store is a full-service ski and snowboard shop, but with spring comes a distinct transformation for each location. Bloomfield Hills transforms into the Bloomfield Hills Golf Shop, Novi become the Summer Ski & Snowboard Shop, Traverse City and Petoskey offer a unique blend of golf and tourist-friendly products and brands, while Boyne Mountain becomes a lifestyle shop and the Boyne Highlands store location closes until the next ski season.