BP-A Beneficência Portuguesa de São Paulo
Vinicius Miralhe has extensive experience in market intelligence and strategic planning, currently serving as Gerente de inteligência de mercado at BP - A Beneficência Portuguesa de São Paulo since January 2021. Prior to this, Vinicius held positions at Bombril, Comgás, Banco Carrefour, Telefónica, and Schincariol, where responsibilities included market analysis, segment mapping, and providing strategic insights for decision-making. Vinicius also excelled in developing market research methodologies and actionable plans based on consumer behavior insights. Vinicius holds a postgraduate degree in Business Management with a focus on Marketing from ESPM Escola Superior de Propaganda e Marketing, earned between 2013 and 2014.
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