Meera Folkes

Meera Folkes has extensive experience in marketing and digital strategy, having held key roles at bp and Castrol, among others. As Global Digital Loyalty Proposition Manager at bp, Meera delivered a global loyalty proposition and adapted market strategies for digital products. Previous roles include Growth Marketing Manager and Global CRM Manager at Castrol, where a robust customer and consumer data strategy was developed. Meera's experience also encompasses leadership in the Global Fuels Retail Digital Accelerator program at bp, account management for various sectors at Birddog Ltd, and digital marketing initiatives at Sainsbury's. Meera holds a BSc (Hons) in Business Management & Marketing from Brunel University of London.