Yijiao Danielle Fang

Yijiao Danielle Fang is an experienced marketing and communications professional with a robust background in brand activation and digital marketing. Currently serving as the Channels Lead - Digital at bp since August 2025, Yijiao has previously held multiple strategic roles at Castrol, including Media and Comms Lead, Brand Activation Manager Europe, and Brand and Product Manager Europe, where achievements included launching integrated media campaigns to enhance brand awareness and overseeing key product initiatives across Europe. Yijiao's earlier experience includes positions at Intel Corporation, contributing to product coordination and administrative support for marketing initiatives, as well as sales representation at Test Rite. Yijiao holds a Master's degree in Marketing Communications from the University of Bedfordshire, a Professional Diploma in Digital Marketing, and a Professional certificate in Project Management.