BPD
Jen Lawson Williams is a strategic vice president with extensive experience in marketing, particularly in branding, integrated campaigns, and digital strategy. Currently serving as VP, Principal at BPD, since June 2024, Jen has previously held the position of Vice President of Account Management at redpepper, where responsibilities included spearheading brand strategy for major clients such as Deloitte and Slack. With a solid background in managing client service teams and conducting cross-functional projects, Jen has a proven track record of fostering client relationships and designing effective brand strategies for various communities and organizations. Jen's educational credentials include a B.A. in Advertising and French from Ball State University and a Certificat de Langue Francaise from Université Rennes 2.
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BPD
BPD is the premier independent healthcare marketing services firm in the country. Proudly serving many of the most prestigious health systems and healthcare brands in the US, we’ve developed a unique, three-pronged approach: 1) Sub-specialization—do one thing and do it very, very well; 2) Tradigital—create integrated solutions that touch our audiences both online and offline; and 3) Service Excellence—using the principles developed by the Ritz-Carlton, we’ve created an innovative customer service approach that is second to none.