Jigna Patel

Jigna Patel is a seasoned professional in data and analytics with extensive experience in various industries. Currently serving as the Director of Data & Analytics at BPD since April 2025, Jigna previously held the position of Marketing Science Lead at Critical Mass from April 2019 to May 2025, where responsibilities included managing analytics for major enterprise clients and developing automation strategies for data acquisition. Earlier roles include Data Scientist/Manager of Business Analytics at Sears Holdings Corporation, where contributions were made to marketing analytics, and Metrics and Measurements Analyst at Grainger. Jigna's career also includes positions at LAZ Parking, KPMG Corporate Finance, and Houlihan Smith & Company, demonstrating a strong foundation in operational data analysis and investment banking. Jigna holds a Master of Science in Predictive Analytics from Northwestern University and a Bachelor of Science in Finance from Northern Illinois University.