BPD
Lindsay Zackon has held various senior roles in the advertising and sports industry since the early 2000s. With a Master's degree in Sport Leadership from Virginia Commonwealth University and a Bachelor's degree in Sports Management, Spanish, and Business from James Madison University, Zackon has a strong educational background. Lindsay has worked as a Vice President, Principal at BPD, an Account Supervisor at Zimmerman Advertising, and a Client Services Manager at ASA Entertainment, among other roles. Lindsay's experience also includes positions at the Florida Panthers and Disney Sports/ESPN Wide World of Sports.
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BPD
BPD is the premier independent healthcare marketing services firm in the country. Proudly serving many of the most prestigious health systems and healthcare brands in the US, we’ve developed a unique, three-pronged approach: 1) Sub-specialization—do one thing and do it very, very well; 2) Tradigital—create integrated solutions that touch our audiences both online and offline; and 3) Service Excellence—using the principles developed by the Ritz-Carlton, we’ve created an innovative customer service approach that is second to none.