Bper Banca
Michele Cesari is a seasoned marketing professional with extensive experience in the banking and fintech sectors. Currently serving as the Marketing Automation Team Leader in the Customer Journey Office at BPER Banca, Michele previously held the position of Strategy Manager at Accenture Italia, where responsibilities included managing comprehensive commercial and co-marketing campaigns across various financial services. As Client Director at JAKALA, Michele was accountable for enhancing the market share of major Italian banks through loyalty and co-marketing initiatives. Michele's earlier roles include significant contributions at UniCredit, where responsibilities ranged from supporting high-level communication activities to leading a team focused on loyalty and partnership innovation. Michele's career began at Banca Monte dei Paschi di Siena, progressing from Teller to Deputy Branch Manager. Michele holds an MBA from Bologna Business School and a Bachelor's Degree in Business Administration and Management from Alma Mater Studiorum – Università di Bologna.
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Bper Banca
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Bper Banca SpA, formerly Banca Popolare dell'Emilia Romagna Sc, is an Italian-based banking group offering traditional banking services to individuals, corporate, freelancers and public entities. Its banking services are divided into seven segments. The Private segment serves individual and join accounts. The Retail segment offers sole traders, partnerships and limited corporations, among others. The Corporate segment encompasses public administration, as well as non financial and non-resident companies. The Large Corporate segment covers the banking services with corporate customers and partnerships. The Finance segment covers the treasury activities and management of the Group's investment portfolio. The Corporate Center segment covers activities related to the governance of the Group, to strategic decisions and results thereof, as well as activities not directly connected to other areas of the business. The Other Activities division includes the non-banking Group entities.