Michele Cesari

Michele Cesari is a seasoned marketing professional with extensive experience in the banking and fintech sectors. Currently serving as the Marketing Automation Team Leader in the Customer Journey Office at BPER Banca, Michele previously held the position of Strategy Manager at Accenture Italia, where responsibilities included managing comprehensive commercial and co-marketing campaigns across various financial services. As Client Director at JAKALA, Michele was accountable for enhancing the market share of major Italian banks through loyalty and co-marketing initiatives. Michele's earlier roles include significant contributions at UniCredit, where responsibilities ranged from supporting high-level communication activities to leading a team focused on loyalty and partnership innovation. Michele's career began at Banca Monte dei Paschi di Siena, progressing from Teller to Deputy Branch Manager. Michele holds an MBA from Bologna Business School and a Bachelor's Degree in Business Administration and Management from Alma Mater Studiorum – Università di Bologna.