Samy Ben Chekroun

Samy Ben Chekroun serves as the Chief Marketing Officer at BPM Group since January 2023, bringing extensive expertise in marketing, digital strategy, and business development. Prior roles include Head of Marketing, Digital and Innovation, and Chief Digital Officer at Jean Rouyer Automobiles, where Samy led the company's digital initiatives from April 2017 to January 2023. Additional experience encompasses General Manager positions at Loc'oto and Autobonplan, co-founding Autobonplan, and consulting for Jean Rouyer Automobiles. Samy's background also includes Branch Director at Renault Auto Motors Vietnam, specializing in brand establishment, and roles in sales management with Danone and LES VERGERS DU MEKONG. Educational qualifications include a Master in Science of Management from emlyon business school and an exchange program at East China Normal University.