Samuel Morasca Jr.

Samuel Morasca Jr. has more than 24 years of executive experience managing P&L’s ranging from $500 million to $19 billion in revenue. For the past 10 years, Morasca has served as an advisor, active board member, and chairman of middle-market, privately held companies. He has actively served on eight boards, chairing four of them. Morasca is an Executive Partner with SOLID Executive, Inc., an operating partner with Sterling Partners, a global private equity firm; and a staff advisor for the Gerson Lehrman Group Consultancy.

As a management advisor and board member, Morasca provides guidance to CEOs and leadership teams in business and go-to-market strategy formulation and execution, culture building, value proposition positioning, business development, sales and marketing management, operational performance management, organizational effectiveness, business restructuring, and new ventures/acquisitions evaluation. From 1994 to 2000, Morasca led Shell Oil Company’s nationwide oil products wholesale and retail business. This position encompassed fuels and convenience store P&L responsibility; sales, marketing, and brand management; business development; dealer relationship management; product supply; real estate/construction; and retail operations. The last two years also involved the integration of Shell’s marketing business with the Texaco brand network, forming a 23,000-unit retail business. From 1992 to 1994, Morasca was Vice-President of ventures for Shell Oil. He led efforts to develop and negotiate large-scale supply and manufacturing joint ventures with foreign government oil companies. Morasca also held senior management positions in the international sector.

It was in these senior Shell positions that Morasca gained extensive exposure to and benefited from formalized executive leadership coaching to fortify his management skills, increase feedback awareness, and build management team alignment. Morasca also has served as an executive professor at the University of Houston’s Bauer Graduate School of Business and a guest lecturer for the Rice University MBA program. Morasca received a Bachelor of Science Degree from Penn State University and an MBA from the Carroll School at Boston College. He also served on active duty for four years as a captain in the U.S. Air Force.