Urooj Hussain

Urooj Hussain has a strong background in media planning and strategy, with over 12 years of experience in the industry. Urooj has held positions at several notable companies, including Brainchild Communications Pakistan, Starcom, Mindshare, and Starcom MediaVest Group.

At Brainchild Communications Pakistan, Urooj has served in various roles, starting as an Associate Director in August 2018. Urooj then became a Portfolio Director in October 2020, and currently holds the position of Planning and Strategy Director since July 2023.

Prior to their time at Brainchild, Urooj worked at Starcom as an Associate Director. In this role, they were responsible for cross-platform integration, overseeing digital media training, liaising with optimization teams, and developing digital spend on accounts. Urooj also served as the Head of Planning for Proctor & Gamble, leading media planning and strategy across various touchpoints.

Before their time at Starcom, Urooj worked at Mindshare as a Senior Media Planner, focusing on Unilever. Urooj also had roles at Starcom MediaVest Group, starting as an Assistant Manager Media Planning in February 2009, then progressing to Manager Media Planning, and finally serving as a Senior Media Planner.

Overall, Urooj's experience showcases their expertise in media planning, strategy, and digital integration, making their a valuable asset in the field.

Urooj Hussain completed an MBA in Advertising & Communications Management from the Institute of Business Management from 2008 to 2010. Prior to that, they obtained a BBA (Honors) in Finance and Marketing from the same institute from 2004 to 2008. In addition to their formal education, Urooj Hussain also earned a certification in Google Video Advertising from Google in June 2016.