Frida Wadsby

Frida Wadsby is an accomplished strategist and leader in the creative industry, currently serving as the Head of Strategy and Planning at Dentsu Creative since August 2022, managing a team of four strategists. In addition to this role, Frida is a member of Nova and serves as a jury member for the Strategy Awards Sweden from April 2024 to March 2025. Frida has extensive experience in digital transformation, brand strategy, and innovation, having held key positions such as Brand and Creative Lead and Head of Strategy and Planning at Isobar, as well as contributions to various organizations including SheSays as an organizer and speaker. Educational qualifications include studies at prestigious institutions such as Berghs School of Communication and Linköping University, complemented by various short courses in relevant fields.