Tina White

Chief Commercial Officer at Brainiac Kids

Tina White has a diverse work experience spanning multiple industries. Tina is currently the Chief Commercial Officer at Ingenuity Brands, where they previously held the position of Head of Marketing. At Ingenuity Brands, Tina was responsible for driving innovation in the food industry, particularly in the development of Brainiac Kids, a line of children's yogurt products that support brain development.

Prior to their role at Ingenuity Brands, Tina worked at The J.M. Smucker Company as the Lead Pet Digital/Consumer Experience, overseeing digital strategy and marketing for the pet food business. Tina managed a team responsible for implementing and optimizing omni-channel consumer experiences.

Tina also has experience in digital marketing and eCommerce. Tina served as the Senior Manager of Digital Marketing and eCommerce at Big Heart Pet Brands, where they developed a corporate eCommerce strategy and led initiatives that drove significant revenue growth. Tina also led digital campaign planning as an Account Director at AKQA, working on brands such as Bud Light and Stella Artois.

Before their roles in digital marketing, Tina worked as an Account Director at CIBO, leading marketing initiatives for clients like Seagate, Cisco-Linksys, Tesla, and Lenovo. Tina started their career at Geary Interactive, first as a Business Development Manager and later as a Senior Account Executive. Tina managed a significant portion of the agency's business across various industries and oversaw large digital budgets.

Tina's work experience also includes positions at Greenfield Online as a Senior Director of Client Development and Business Development Manager/Director, as well as at SHIFT Communications as an Account Coordinator.

Overall, Tina White has a strong background in digital marketing, eCommerce, and brand management, with a focus on driving innovation and achieving business growth.

Tina White attended St. Edward's School in the UK from 1998 to 2000. Tina'sdegree and field of study during this time are not specified. After completing their studies at St. Edward's School, Tina went on to study at the University of California, Berkeley. From 2001 to 2004, they pursued a Bachelor of Arts degree in Political Science.

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Previous companies

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Timeline

  • Chief Commercial Officer

    April 1, 2023 - present

  • Head Of Marketing

    April, 2019