KC

Kristina C.

Chief Marketing Officer at Brainjolt

Kristina C.'s work experience is as follows:

1. Chief Marketing Officer at Brainjolt (2022-present): In this role, Kristina is responsible for connecting brands to audiences through rich content and data-driven strategies, driving sales and growth. Kristina has achieved significant milestones, including generating over $650M in Amazon sales, gaining a subscriber base of 36M+, and reaching 26M+ monthly web visitors. Additionally, they have been ranked in the top 4% of TikTok creators.

2. Director of Product Marketing at Electronic Arts (EA) (2021-2022): In this role, Kristina led brand and product marketing strategies for Design Home. Kristina collaborated cross-functionally with various teams to drive revenue-generating campaigns and establish partnerships with renowned brands such as Jonathan Adler, The Home Edit, Habitat for Humanity, Williams Sonoma, Pottery Barn, and Anthropologie.

3. Vice President at Allison+Partners (2020-2021): In this role, Kristina held a leadership position and contributed to developing and executing marketing and communication strategies.

4. Executive Vice President at Fineman PR (2017-2020): Kristina played a vital role in overseeing agency operations and strategic direction. Kristina led successful PR, marketing, and business development initiatives for clients across various sectors, including consumer packaged goods, food & beverage, government, healthcare, infrastructure, and tech.

5. Marketing Manager at Zenni Optical (2015-2017): Kristina implemented impactful brand strategies that resulted in increased brand awareness, engagement, and revenue. Kristina revitalized the brand's social media presence, established an in-house photo studio, and launched user-generated content programs.

6. Social Soapdisher (Social Media Manager) at method products pbc (2014-2015): Kristina developed inventive digital strategies that boosted engagement and brand loyalty. Kristina executed award-winning digital marketing campaigns for the leading green-cleaning company and collaborated with internal and external teams.

7. Social Media and Content Marketing Manager at Nordic Naturals (2012-2014): Kristina played a crucial role in launching and growing the social media program, focusing on user acquisition across platforms. Kristina worked cross-functionally to enhance the online presence of the company's retail, medical, educational, and international divisions.

8. Account Manager at Santa Cruz Nutritionals (2011-2012): Kristina managed and supported client accounts, responsible for various aspects such as inventory management, packaging/design, production schedules, pricing, and marketing. Kristina worked with clients including Annie's Organics, Clif Bar, Disney, Nordic Naturals, Bayer, and Pfizer.

9. Key Account Manager at Kids2 (2009-2011): Kristina managed the product lifecycle for national and international key accounts, increasing annual gross sales. Kristina collaborated with buyers to introduce new products to major retailers such as Walmart, Toys 'R' Us, Target, Meijer, and Bed Bath & Beyond.

10. Interactive Producer Intern at Ogilvy (2009): Kristina gained experience as an intern, contributing to interactive production projects.

Overall, Kristina C. has an extensive background in marketing and communication, with a demonstrated ability to drive revenue, establish partnerships, and implement successful strategies for various industries and organizations.

Kristina C. holds a B.A. degree in Communications with a minor in Political Science from the University of San Francisco. Prior to attending university, they obtained their High School Diploma from Stevenson School. No specific start or end year was mentioned for either of their educational experiences.

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Previous companies

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Timeline

  • Chief Marketing Officer

    February, 2022 - present

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