Samantha Watt

Samantha Watt is an accomplished professional with a robust background in digital marketing and funeral service management. Currently serving as a Paid Search Manager at Brainlabs since October 2025, Samantha also creates engaging content on TikTok under the handle @Samantha_Sketch since February 2020. Prior experience includes roles at Thryv from December 2015 to October 2025, where responsibilities encompassed managing substantial advertising budgets, developing effective ad strategies, and maintaining client relationships through performance reporting. Previous positions involved various roles in the funeral service industry, culminating in significant responsibilities as a Funeral Director and Consultant across multiple funeral homes. Samantha holds a Bachelor's degree in Funeral Service Management from Mid-America College of Funeral Service and an Associate's degree in Thanatology from the Dallas Institute of Funeral Service.