Jake Tenenbaum is a seasoned professional in digital strategy, customer experience, personalization, and marketing technology. Currently serving as a Principal Digital Strategist at Adobe, Jake has significantly contributed to top-tier organizations through leadership in cross-functional teams and innovative digital strategy initiatives. As an instructor at BrainStation, Jake imparts knowledge in digital marketing principles while mentoring students on crafting data-driven strategies. Previous roles include co-founding See The Queens and holding director-level positions at Lenskart USA and Macy's, where Jake achieved substantial revenue growth through personalization and optimized customer journeys. Jake's experience spans multiple industries, including retail, technology, and marketing, showcasing expertise in product management, client success, and strategic consulting. Jake holds a BS in Business Administration from Ithaca College.
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