Branch
Erika K. is an accomplished Product Designer with extensive experience in user experience and interface design across various organizations. Currently serving as Product Designer III at Branch since April 2022, Erika has a proven track record of creating results-driven design solutions informed by user research and business requirements, achieving a 28% increase in conversion rates through data-backed A/B testing. Prior roles include UX Designer at Core Digital Media, where Erika developed innovative design solutions and collaborated closely with cross-functional teams, and Product Designer and Strategist at Moken™, focusing on product rollout strategies. Erika's earlier work includes impactful design projects at Stanford Center for Health Education and the Center for Mindfulness and Human Potential at UCSB, showcasing a commitment to enhancing user experiences through research and collaboration. Erika holds a Bachelor of Arts in Art from UC Santa Barbara, complemented by studies at Kapi‘olani Community College and College of San Mateo.
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