Michelle McLaughlin

Michelle McLaughlin is a seasoned executive with extensive experience in brand management and business development across various industries. Currently serving as CEO at Brand Activation Consulting since April 2014, Michelle leads initiatives focused on enhancing brand equity and driving global revenue through a comprehensive range of services. Prior roles include EVP of TLC Shanghai, overseeing business operations in Greater China and the ASEAN Markets, and SVP of Brand Management & Retail Development at The Licensing Company in New York. Other significant positions held include VP of Nickelodeon & MTV Consumer Products and Sr. Manager at Mattel. Michelle holds a dual degree in Advertising and Broadcasting from Temple University and has completed studies at Nottingham Trent University.