Lyydia Vainio

Lyydia Vainio is currently serving as the Performance Marketing & Social Media Manager at Brand Architekts PLC, where Lyydia leads the Organic Social team for multiple brands. Previously, Lyydia held roles such as Global Marketing Manager at BYBI Beauty, Client Marketing Executive at THG Ingenuity, and E-Commerce & Marketing Executive at shopatanna and Primrose Park. Lyydia also has experience in Brand Management, Wholesale Coordination, and Account Executive roles in the fashion industry. Lyydia holds a Bachelor's Degree in Graphic Communications from Baruch College and has pursued additional education in Buying & Merchandising for Beauty Retail.