Aimee Dobson

At Brand Conscience we are creating a universal metric and labelling system for consumers to be able to easily see the relativity of products and their merits - Factory Processes, Longevity, Recyclability & Circularity, Manufacturing Miles and Company Kindness. We are working with renowned Universities on Measures and Impact, with global leaders such as those who helped create the UNs SDGs, Sustainability directors, brands and retailers. Our metric will be independently set, and verifiable. We use industry world leading indicators and work to create value and an upward spiral helping companies be better, faster in their quest for creating more sustainable products and other interlinked SDGs such as 8, 9, 12 & 13 with a side of 5. We are working with global retailers on Apparel and hard/soft products. We have already created the labelling system that delivers easily understandable information at a glance. Our partner app will launch later this year, and a marketplace for retailers & brands, Designers, buyers, traders and coops to promote, view and source products - everything from raw materials to finished garments or goods, based on their envirofacts. By giving consumers this information on labels we can encourage better buying habits not through preaching or guilting but by informing with simple 'at a glance' graphic. We are a bunch of friendly techies that want to help drive sustainability faster and further, our backgrounds are Intel, IBM and Retail. Brand Conscience will help your brand deliver purpose back to your customers and the critical supply chain. If you are part of the supply chain we will work with you and even fund some work with partners to help build on your activities to improve your practices and share best known methods so that we all rise. We will create value for you by the creation of a marketplace and help you have a voice. In doing this we will also commit to our own Social Charter for good, 'Do we care enough to save humankind?' YES!