Brand Institute is the global leader in brand name and identity development. We provide a broad portfolio of services to our healthcare, consumer and business-to-business clients, including name development, trademark searches, market research, regulatory and visual identity solutions.

As a company that provides specialized services to a sophisticated and discerning clientele, our people are paramount to our success. We staff each of our 17 global offices with experienced and knowledgeable professionals who provide attentive service and insightful strategic direction. Our Miami-based Headquarters Operational Team is the most experienced in our industry with over 370 years of combined branding experience.

Our subsidiary, Drug Safety Institute (DSI), is led by former regulatory officials from the FDA, EMA and Health Canada. These industry thought leaders helped shape the global regulatory landscape as it pertains to proprietary (brand) and nonproprietary (USAN/INN) name development. They are now full-time Brand Institute employees who provide our clients with unparalleled guidance in the fields of name strategy, name safety research, labeling/packaging, and risk management.

Our service-centric mindset, leading-edge team of regulatory professionals, and tenured operational staff have helped us become the #1 company in our category. We have partnered on the development of over 3,330 brand names and identities, and partner on approximately 80% of the drug names approved worldwide every year.

Health Care

Life Sciences

Pharmaceutical

Brand Institute

Todd Darwin Bridges

Ledrue Logan

Priya Patel

Sophia Fuerst

Daina Quevedo

Nora Roselle

Steffen Lorenz

Devin Krebs

Dave Dettore

Brian Frasca

Mark Ghobry

Jacqueline Chamberlain

Ronald Wilson

Alejandro Bretana

Tiffany Rex

Luisanna Mejia

Scott Piergrossi

The Brand Development and Strategy team at Brand Institute focuses on creating and refining brand names and identities for clients across various industries. With a deep understanding of market dynamics, regulatory requirements, and consumer perceptions, this team collaborates to develop innovative branding strategies, conduct comprehensive trademark analyses, and ensure compliance with global naming standards. Their expertise is integral to delivering unique, effective brand solutions that resonate with target audiences and adhere to industry regulations.

Brand Development and Strategy

Leadership Team

Market Research and Analysis

Brand Development and Strategy

About

Team members

Other teams at Brand Institute

Leadership Team

Market Research and Analysis