Carol Davidson

Carol Davidson is an accomplished brand strategy consultant currently at Brand Lab, LLC since July 2018. Previously, Carol served as the Vice President of Global Brand Marketing at SmartWool from April 2005 to 2017, where responsibilities included setting strategic direction for global brand and marketing teams and overseeing various functions such as Global Brand Management and Creative Services. Earlier in the career, Carol held roles at DDB as Associate Creative Director and later as Creative Director focused on the Holland America Cruise Line brand, and held a position at Nordstrom as Creative Manager in Product Development. Carol began professional training in graphic design, earning a BFA from the University of Washington.