Anders Lithner is a seasoned professional in the fields of media and communication, currently serving as the CEO and Co-Founder of Brand Metrics since December 2017. With a diverse career, Anders has held significant roles such as Partner at Demoskop AB from June 2019 to August 2023 and CEO at Inizio during two separate periods, first from November 2004 to October 2006 and again from November 2011 to June 2019. Prior experience includes the position of Research Director at TNS SIFO, where Anders oversaw the Gothenburg office, and Head of Research at Webbarometern. Early in the career, Anders worked as a media researcher at Göteborg University after obtaining a fil. mag. degree in Media & Communication from the same institution.
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