Brand New: A Collective
Sophie J is an accomplished marketing professional currently serving as Managing Director at Brand New: A Collective since September 2024. Prior to this role, Sophie held the position of Group Brand Director at 72andSunny from October 2022 to September 2024. Additionally, Sophie worked at ATTN: as Group Account Director and Account Director between August 2021 and October 2022. Sophie's earlier experience includes serving as Account Supervisor at adam&eveDDB from August 2017 to August 2021, and as Development and Sales at Moxie Pictures from September 2016 to February 2017.
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Brand New: A Collective
We are an integrated marketing collective led by the leadership of our female co-founders, Kellie Pean and Alyssa Convertini. We deliver cultural strategy, integrated marketing solutions, and thoughtful programming with brands and talent who desire to elevate their cultural equity. We are an enlightened think-tank that translates ideas into actionable, memorable and exciting experiences, which come to life in live events as well as digital and social content. Our ability to trust the convergence of culture and intellect informs our ability to produce honest, innovative, and creative programming. Brand New is comprised of a series of sub-divisions to best service its partners. This includes: o Brand New Thinking o Brand New Experience o Brand New Studios o Brand New Management