Our mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Established by the Travel Promotion Act of 2009, we are the nation’s first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. For industry or partner information, visit TheBrandUSA.com.

Government

Travel & Leisure

Brand USA

Brand USA's headquarters in Washington, DC, United States

Christopher L. Thompson

Leah Chandler

Malcolm Smith

Angie Briggs

Maricarmen Maldonado de la Fuente

William Mondello

Jacquelyn H.

Janette Roush

Chris Heywood

Jessie Newcomb

Aaron Wodin-Schwartz

Donald Richardson

This department focuses on developing and executing marketing strategies to engage partners and enhance collaboration.

Partner Marketing

The Marketing team at Brand USA is responsible for developing and executing strategic campaigns to elevate the U.S. as a top travel destination on a global scale. This includes crafting compelling content, leveraging marketing technology, engaging with industry partners, and managing integrated marketing programs. The team's efforts are aimed at driving international tourism, enhancing the U.S. brand image, and communicating travel policies effectively to worldwide travelers.

Marketing

The Human Resources and Office Management team at Brand USA is responsible for recruiting and retaining top talent, managing office operations, and ensuring a supportive workplace environment. This team oversees the implementation of HR policies, supports employee development, and coordinates the technology infrastructure, ensuring seamless day-to-day operations to support Brand USA’s mission to promote the United States as a premier travel destination.

Human Resources and Office Management

The Partner Operations team at Brand USA is responsible for managing and enhancing relationships with key stakeholders and partners. This includes coordinating collaborative efforts, streamlining communication, and ensuring the seamless execution of joint initiatives and campaigns. The team works to optimize operational efficiency and maximize the impact of partnerships to support Brand USA’s mission of promoting the United States as a leading travel destination.

Partner Operations

This department focuses on managing relationships with the public, engaging with stakeholders, and influencing policy decisions.

Public Affairs

The Trade Development Team at Brand USA focuses on cultivating and enhancing relationships with international travel trade partners. Their primary responsibilities include creating strategic initiatives to promote the USA as a premier travel destination, orchestrating trade missions and educational trips, and managing key accounts across various global markets to increase international visitation and fuel the U.S. economy.

Brand USA

Org chart

Teams

Partner Marketing

Marketing

Human Resources and Office Management

Partner Operations

Public Affairs

Trade Development Team

Offices

Brand USA

Org chart

Teams

Partner Marketing

Marketing

Human Resources and Office Management

Partner Operations

Public Affairs

Trade Development Team

Offices

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