Our mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Established by the Travel Promotion Act of 2009, we are the nation’s first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. For industry or partner information, visit TheBrandUSA.com.

Government

Travel & Leisure

Brand USA

Brand USA's headquarters in Washington, DC, United States

Christopher L. Thompson

Aaron Wodin-Schwartz

Maricarmen Maldonado de la Fuente

Javier Fernandez Mellado Gallego

Leah Chandler

Chris Heywood

Donald Richardson

William Mondello

Janette Roush

Jessie Newcomb

The Marketing team at Brand USA is responsible for developing and executing strategic campaigns to elevate the U.S. as a top travel destination on a global scale. This includes crafting compelling content, leveraging marketing technology, engaging with industry partners, and managing integrated marketing programs. The team's efforts are aimed at driving international tourism, enhancing the U.S. brand image, and communicating travel policies effectively to worldwide travelers.

Marketing

The Leadership Team at Brand USA is responsible for strategic decision-making, organizational management, and overall direction to achieve the company's mission of increasing international visitation to the USA. This team oversees various divisions including content, marketing, global markets, finance, technology, and corporate affairs, ensuring cohesive efforts to promote the United States as a premier travel destination and align with U.S. travel policies.

Leadership Team

The Communications and Public Affairs Team at Brand USA is responsible for promoting the United States as a premier travel destination to international audiences. They manage international communications and events, oversee public affairs initiatives, and produce engaging content to enhance the U.S.'s image worldwide. The team coordinates with industry partners and communicates U.S. travel policies and procedures to global travelers, ensuring consistent and compelling messaging across various platforms.

Communications and Public Affairs Team

The Marketing and Media team at Brand USA develops and implements strategic marketing campaigns to promote the United States as a premier travel destination. This team leverages various media platforms, including tourism videos and television, to showcase U.S. travel experiences and communicate travel policies. They collaborate with partners to create targeted marketing programs and manage media planning to effectively reach international audiences.

Marketing and Media

The Partner Operations team at Brand USA is responsible for managing and enhancing relationships with key stakeholders and partners. This includes coordinating collaborative efforts, streamlining communication, and ensuring the seamless execution of joint initiatives and campaigns. The team works to optimize operational efficiency and maximize the impact of partnerships to support Brand USA’s mission of promoting the United States as a leading travel destination.

Partner Operations

The Trade Development Team at Brand USA focuses on cultivating and enhancing relationships with international travel trade partners. Their primary responsibilities include creating strategic initiatives to promote the USA as a premier travel destination, orchestrating trade missions and educational trips, and managing key accounts across various global markets to increase international visitation and fuel the U.S. economy.

Brand USA

Org chart

Teams

Marketing

Leadership Team

Communications and Public Affairs Team

Marketing and Media

Partner Operations

Trade Development Team

Offices

Brand USA

Org chart

Teams

Marketing

Leadership Team

Communications and Public Affairs Team

Marketing and Media

Partner Operations

Trade Development Team

Offices

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