Brand USA
Laura Jacobson is an accomplished professional in global trade development and tourism marketing, currently serving as Manager, Global Trade Development for Brand USA since January 2024. Previously, Laura held a role at New York City Tourism + Conventions, where major contributions included founding the Travel Trade Academy and leading an international study on sponsorship opportunities. Laura's background includes experience as Business Strategy Manager at ALON Marketing Group, where efforts focused on tourism training programs, and project management for health equity initiatives at the Women's Diversity Network. Additional experience spans sales and marketing roles across various organizations, supplemented by extensive educational qualifications including an MBA from Copenhagen Business School and a master's in Yoga Therapy.
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Brand USA
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Our mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Established by the Travel Promotion Act of 2009, we are the nation’s first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. For industry or partner information, visit TheBrandUSA.com.