Wayne Su

Paid Media & Accounts Manager at Branding Los Angeles

Wayne Su has a wealth of work experience, beginning in 2013 as a Business Assistant at the China Economic News Service. In this role, they were responsible for processing contracts and agreements for over 30 companies per month, translating Chinese reports into English, and promoting the largest machinery exhibitions in Taiwan. In 2018, Su moved on to become a Marketing Assistant at the Law Offices of Scott Warmuth, where they created and managed content calendar for the social media channels and the company’s website, developed new marketing strategies, and directed execution of Facebook ads that resulted in a 200% improvement in paid social traffic and a 120% improvement in the company’s conversion rate. In 2021, Su began working at Great Art Space as a Social Media Strategist, conducting and managing lead generation/ conversion paid ad campaigns to build up an email list, coordinating email marketing campaigns, and executing social media strategies to reach and grow the audience. Wayne also served as a Marketing Coordinator at TRAZZOR, building and managing email marketing campaigns and conducting A/B tests to optimize opens, clicks, and conversion rates. Currently, Su is a Paid Media & Accounts Manager and Marketing Associate at Branding Los Angeles.

Wayne Su completed a Bachelor's degree in Electrical and Electronics Engineering from I-Shou University between 2010 and 2014. Wayne then went on to earn a Master's degree in Business Administration and Management Accounting concentration from the University of La Verne between 2016 and 2018. In addition, they have obtained several certifications from Google, including a Fundamentals of Digital Marketing certification in June 2022, and Google Ads certifications in April 2021. Wayne also holds an Assistant Real Estate Broker Certification from the Chinese Association of Real Estate Brokers, which they obtained in January 2017.

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Timeline

  • Paid Media & Accounts Manager

    January, 2023 - present

  • Marketing Associate

    July, 2022

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